Why send out of the blue cards
TFG Marketing
TFG Marketing
Can you guess which occasion the average person is most likely to buy a greeting card for?
If you guessed a birthday, or a seasonal holiday like Christmas or Easter, you’d be correct! According to our recent survey, 87% of people buy birthday cards, and 64% buy seasonal holiday cards.
Now can you guess which occasion the average person would most like to receive a greeting card for?
Hint: it’s not a birthday or a seasonal holiday. In fact, it isn’t a holiday at all!
In that same survey, we asked people to imagine receiving an unexpected card in the mail. This card would make them feel seen, appreciated, and understood. Then we asked what occasion that card would be for, and 68% of people said it would be out of the blue. That means the most moving card most people could imagine was a card sent for no reason at all!
If you’ve never sent anyone an out of the blue card, you’re not alone. Compared to those 68% of people that want to receive one, only 14% buy them.
If you’ve never bought an out of the blue card before, you may not know where to start. Luckily, Tree-Free has a wide selection of these cards. We have all occasion cards that are funny, heartfelt, and inspiring. Whatever would make your loved one’s day, we have a card for it!
Need some inspiration for what to write inside? Here are a few responses we received when we asked people what their imagined cards would say:
  • Just thinking about you because you make my day complete.
  • Thinking about you. Hope everything is going well! Wanted to let you know you were on my mind.
  • I've noticed how hard you've been trying lately. I see you!
  • I appreciate you and I'm happy for you for what you've accomplished.
  • Thinking of you today. You're loved and thought of often. Have a wonderful day!
  • Thank you for everything you've done for me. You're truly special, and I am lucky to have you in my life.
    Now that you know, why not send an out of the blue card today? With one small action, you can transform someone’s day.